David James

Chief Operations Officer

Leading the operational growth of the company, David is accountable for the timely and quality delivery of all facets of The Floow's value proposition to our existing clients as we develop programmes, and to new clients who are working with us for the first time.

David worked for GE Capital for 22 years, firstly in the underwriting business, and then for the lending business. He was responsible for the development, delivery and compliance of all insurance products and services sold across GE Capital within an intermediary based business model.

In this role, David extended product sales to include all forms of life and general products, enhancing distribution beyond face-to-face sales to include telemarketing and digital media. Geographically, insurance sales now extend globally taking businesses in Asia, Australia, Europe and the US.

David is extremely proud to have helped create over 100 jobs in the city of Sheffield for a range of talented people from a number of exciting and innovative backgrounds.

During his spare time, David enjoys watching sport (he's a Manchester United fan!), spending time with his children and generally having fun with friends and family.

Photo of David James

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