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The Floow Appoints HR Leader

Leading telematics firm The Floow has appointed human resources expert Michelle Futter to take on the role of HR leader amidst a period of significant growth for the business which is on track to double its workforce in the months ahead following a recent £13m equity investment.

An experienced HR professional and Chartered Member of the Chartered Institute for Personnel and Development, Michelle has more than 12 years’ HR experience having worked with a wide range of high-profile companies including Odeon & UCI Cinemas, Halfords, Marks & Spencer and Focus DIY.

The move sees her join The Floow’s team at its Sheffield headquarters where she will be responsible for helping to devise HR strategies, developing the existing team’s leadership capabilities, and defining the firm’s culture.

Michelle Futter MCIPD said: “Having grown at pace since its foundation in 2012 – from an initial team of just three to more than 70 at the end of the last financial year – it is increasingly important that considered policies and HR processes are in place as the company goes from strength to strength.

“The firm has an innovative and forward thinking approach to recruitment and people management, as well as an impassioned commitment to nurturing and developing its team which it considers to be fundamental to its success, and I am delighted to be joining at this time.”

The appointment comes as The Floow – which is dedicated to making individual mobility safer and cheaper for all, as well as providing unique insights from vehicle telematics and external data to allow for active management of air pollution and integrated traffic management within a smart city context - launches a major recruitment drive to double its technical workforce and fill a number of administrative and creative roles.

David James, chief operations officer at The Floow, said: “We are delighted to be welcoming Michelle to the team in her capacity as HR Leader.

“As a business we continue to strive to attract talented individuals that are committed to helping us grow and expand our operations, and as we embark on yet another period of rapid growth – recruiting upwards of 70 candidates with a diverse mix of skills including technical capabilities, marketing expertise and administrative experience – Michelle’s experience will be instrumental in ensuring that we reach our goals.”

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