An ongoing challenge that we continue to discuss with our clients is the issue around customer engagement. How do you create an insurance-based proposition that interests consumers beyond their renewal each year in order to help generate genuine engagement and brand loyalty?
As Vice President of The Floow, North America, and as a former Product Development Manager for an insurance company, I’m very aware of the challenges faced by insurers in the US around commercial lines, in particular, when managing small fleets.
As a telematics service provider, we can clearly see the benefits that telematics technology, combined with data science and behavioural change techniques derived from social sciences, can have on unsafe driving behaviours and the number of accidents occurring on our roads.
September at The Floow is prime time for reflecting over the past 12 months as we launch into a fresh new cycle. My thoughts this year are inspired by the recent, long summer I spent with my family in Michigan and California, working closely with our team and partners stateside.
Today is European Day without a Road Death day, which aims to raise awareness of the number of accidents and deaths that occur on our roads. By harnessing the power of software, sensors and data, we've been able to develop telematics technology and scoring algorithms which aim to make a real difference to road safety.