Creating Compelling Customer Propositions with FloowKit
The ability to create a totally unique and compelling customer proposition is vitally important in a world where customers demand the best possible experience from all organisations that they interact with, including their insurance provider.
Our mobile SDK, FloowKit, provides the flexibility some of our clients require to create compelling customer propositions whilst harnessing the power of telematics data. In our most recent webinar, I explored FloowKit, its capabilities and current uses in the market alongside some of my colleagues here at The Floow and Sören Heese, Product Manager at German insurance provider, HDI.
FloowKit empowers our clients to build a telematics solution around their unique and specific requirements. The solution is mainly aimed at clients who wish to manage and maintain their own, multi-purpose apps with a broader scope than pure telematics as well as retaining control over the design and user experience of the app.
In the webinar, our Senior Solutions Architect, Dr Ben Carpenter, provided an overview of how FloowKit works highlighting key areas of the solution including the ease of integration, the documentation and support package included in a client’s on-boarding with FloowKit and the core telematics services it provides to our clients including data capture (auto start/stop), transmission to The Floow’s platform for scoring and retrieval of trips, map points, scores and feedback bands.
HDI and The Floow
This was followed by a chat with Product Manager at HDI, Sören Heese, who was involved in the development and launch of their Diamond Drive app. Diamond Drive is a smartphone app which uses FloowKit’s capabilities to collect journey data which is analysed and scored against five key criteria - driving style, speed, time of day, travel time (fatigue) and attention (mobile use).
The flexibility of our FloowKit solution has provided HDI with the opportunity to create an app which engages drivers across the German market, current customers or not, with telematics and the benefits their brand offers over competitors.
The app is free to download, open to everyone in Germany and depending on the driver’s overall score (visualised through the diamond shape on the main screen), they could receive a discount of up to 30% on their insurance policy.
Client Use Cases
Following on from my chat with HDI, our Chief Operating Officer, David James, took us through some of the other use cases we’ve seen for FloowKit over the past couple of years. These include:
- Liberty South Africa who use FloowKit within their Liberty Short-Term solution, a try-before-you-buy app aimed at young professionals and serviced entirely online through the innovative use of a chatbot where users can get a quote, receive feedback about their driving style and deal with issues or claims.
- US insurer, ACG, use FloowKit within their AAADrive app which uses FloowKit in a traditional way by collecting and scoring journey data from policyholder’s enrolled onto this proposition to create engagement with their driver behaviour and make improvements to make the roads a safer place.
- Portugese toll road company Via Verde partnered with leading Portugese insurer, Fidelidade, to provide their customers with access to an innovative telematics motor proposition within their Smart Drive app. FloowKit was placed in the app so customers car journeys can be monitored and scored. After completing a predefined mileage, they could be offered a competitive price for their motor insurance policy, underwritten by Fidelidade, that is reflective of their driving behaviour.
Our FloowKit solution is highly flexible and offers many benefits for companies who want to create their own compelling user experiences around The Floow’s telematics technology whilst retaining the freedom and flexibility to build their own app or for those providers who already have an existing customer facing app but would like to add telematics-based journey capture, monitoring and scoring into this.
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To find out more about our FloowKit product and how it can benefit your organisation, get in touch at firstname.lastname@example.org