Engagement Analytics Manager


We are looking for an Engagement Analytics Manager to join our Product Team. You will be responsible for implementation planning, strategy, use of analytics, app attribution and multi-variant testing tools and more, to enable the extraction of insights through our mobile applications and web portals.

You will also help our clients understand their audiences, enhance the digital user experience of end users, and increase mobile based product conversions. 

Your accountabilities:


  • Planning and executing strategic implementations of app (and web) analytics and other tool SDKs, and/or marketing ‘tags’
  • Auditing app analytics and tag management implementations in order to recommend improvements
  • Defining and developing relevant engagement funnels, and extracting actionable insights from the analytics design and tools
  • Planning and executing enhancements to app analytics and tag management tools and processes
  • Working directly with developer resources (internal, contract or client) to create implementation specs, documentation and data dictionary
  • Implementing A/B tests
  • Identifying additional relevant user behaviour or traits that should be tracked
  • Drafting proposals, timelines, and budgets
  • Conduct training (internally as well as client-facing)
  • Reporting insights and related recommendations to the product and executive teams


Required Skills and Experience:


  • Extensive experience with mobile analytics platforms including Google Firebase, Flurry, Google Analytics App + Web, Mixpanel. Experience with alternatives such as Amplitude also a plus
  • Experience with tag management, CDP and event tracking platforms for mobile apps such as Google Tag Manager, Tealium, Segment, mParticle, Adobe Dynamic Tag Manager/Launch
  • Hands-on experience in the definition of analytics taxonomies and instrumentation of mobile applications
  • Understanding of how to instrument our website with analytics in order to gather insights from marketing channels used for promoting our company and products
  • Experience with PPC, SEO, display ads, social media, email, SMS, push, etc
  • Experience working with clients on a consultative basis in order to advise them on how to best maximise their users’ experience through the use of our mobile app products


Desired Skills and Experience:


  • Familiarity with iOS and Android SDKs, and/or mobile app development experience
  • Experience in instrumenting analytics in hybrid development platform
  • Related programming/coding experience
  • Ability to build and use database queries
  • Experience importing analytics and other data via APIs into spreadsheets (via AppScript, SuperMetrics, Excellent Analytics, etc.), visualisation tools (such as Klipfolio, Tableau, Cyfe, Bime, etc.), and database and data warehouse platforms (such as Google BigQuery or Hadoop)
  • Experience implementing split testing code and building experiment variations (using Google Optimize, Optimizely, Visual Website Optimizer, Adobe Target, etc.)
  • Experience integrating analytics metrics and dimensions with marketing automation and other backend systems (such as Salesforce.com, Marketo, HubSpot, Pardot, etc.)
  • Experience with omni-channel communications analytics tools and analysis
  • Demonstrable written and verbal communication and presentation skills
  • Analytics certification(s) or other relevant training


About The Floow


The Floow tackles the world’s number 1 killer of young people, road accidents, to make individual mobility safer and smarter for all.

The Floow is a leading insurance telematics provider whose capabilities consist of data science excellence, cutting-edge mobile technology and the innovative use of social science to provide unique safety insights for the benefit of our clients and their customers. Founded in 2012, with the mission to make mobility safer and smarter for everyone, The Floow’s team currently numbers 100 people based in the UK, US and across mainland Europe.

We deliver Connected Insurance solutions to motor insurers that:

  1. Improve their ability to assess risks through a suite of behavioural scores that are highly predictive of claims propensity and improve risk differentiation compared to traditional risk models
  2. Reduce operating costs by engaging drivers to help them improve their performance and turning them into partners in risk prevention, preventing fraud and delivering on timely FNOL
  3. Collect data from smartphones as well as most other sensing devices in an agnostic fashion

Over the years, The Floow has been recognised with a number of awards including the Made in Sheffield Mark, named Winner of Prince Michael International Road Safety Awards, recipient of the Queen’s Enterprise Award (Innovation) for 2016, Winner of Red Herring 100 in 2017 and recipient of DIAmond Award in 2017.

Our FloowDrive product was named Best Smarter Travel Innovation at the Smarter Travel Awards and The Floow was named winner of the Technology Innovation in the European Usage-based Insurance Industry from Frost & Sullivan in 2018, Winner of the Insurance Times Tech and Innovation Data Analytics Excellence Award in 2019 and our FloowCoach programme was named Private Sector Initiative of the Year at the 2020 Young Driver Focus Awards.

For more information please visit: www.thefloow.com


Apply for this role

If you think you have the right skills for this role, please send us a copy of your CV and make sure to reference EA01