Over the last 100 years or so, mobility has changed dramatically with the continual introduction of new technologies better suiting the needs of motorists and passengers. More recently, the way we use and interact with vehicles has evolved significantly alongside the introduction of mobile connected digital services which are rapidly changing the way we choose to get from A to B.
Modern travel is now becoming much more individualised, optimised and makes use of more varied modes of travel. This is underpinned by the growth of connectivity and new services around the increasingly connected traveller.
The adoption of telematics and connected cars, in particular, push this travel optimisation further whereby mobility data can now be obtained far more readily than before. These innovations extend potential benefits for drivers and passengers far beyond traditional ‘undigitised travel’.
Data gathered from connected vehicles or via devices, such as OBD (On Board Diagnostic II devices), black boxes and smartphones, can help to provide smarter transport, not just for the driver, but for everyone.
Fine grained risk estimations from mobility provide novel means of understanding individual driving behaviours compared to background ‘norms’. This one advance allows both insurers and drivers alike to see and minimise risk when behind the wheel.
By combining this base data with new enhanced data taken from vehicles, we can gain a more complete understanding of driver behaviours as well as being able to understand any emerging issues with a vehicle to help prevent any problems before they become serious or in the event of an incident occurring, vehicle data can provide evidence to correctly handle claims fairly for all involved.
For insurers and policyholders, this combination of data provides a more accurate picture of driver behaviour and the risks which are being insured. It can also help auto manufacturers to design vehicles which fulfil the changing needs of motorists.
These insights are invaluable when analysed further as they can provide us with a greater picture of mobility as a whole and this is exactly what we do with our DataFloow services. We reuse anonymous aggregate mobility data collected from vehicles and mobile sensors to gather a unique picture of road and transport patterns which can help relevant authorities to better plan for the future of mobility.
This includes support for planning new road systems or improvements to current roads which can help us to tackle pollution and congestion levels particularly in our cities which can have a positive impact not only on motorists but also on the wider general public, insurers, transport companies, auto manufacturers and local authorities.
These insights can also help us to plan for a future where mobility is less about driving and more about travelling as autonomous vehicles become more advanced and the introduction of more autonomy on our roads becomes a more likely prospect.
Our work with MOVE_UK, a leading collaborative project part funded by the UK Government’s Centre for Connected and Autonomous Vehicles, helps support research for new technology to verify and validate road safe driverless technologies. This collaboration has brought together six world leading organisations including The Floow, Direct Line Group, Bosch, TRL, Royal Borough of Greenwich and Jaguar Land Rover. All involved aim to use insights from vehicle data to reduce the timescale, impact and cost of autonomous vehicles.
For autonomous vehicles to be truly successful, there are many issues to iron out including how the data these vehicles produce is used. For instance, how do we think about insurance policies and claims when a vehicle is partially or fully autonomous and what data will need to be shared to ensure fair handling. Also, how do we ensure our road systems are fit for the new challenges of increasing autonomous vehicle technology.
From our peer-to-peer, car sharing proposition GoWithFloow, which has been developed to meet the changing needs of mobility as fewer people are now opting to buy their own vehicles, to our DataFloow services and our work with MOVE_UK, we know that to ensure mobility harnesses the power and benefits that technology and data present effectively, we must form ethical partnerships with companies and organisations across multiple territories and sectors to share insights which will help vehicles and road systems to evolve for a more connected future.
To find out more about our DataFloow service, contact us at firstname.lastname@example.org
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