First Ever Try-Before-You-Buy Telematics Smartphone Application Launched in Norway

The Floow - February 09th, 2015

The Floow And Codan Announce Unique Programme That Allows Users To Trial Application Before Purchasing User-Based-Insurance

World-leading telematics organisation The Floow has been appointed by RSA’s Scandinavia based Codan Insurance to deliver the region’s first telematics smartphone application.

The Codan Forsikring application, which was launched earlier this week, monitors driving behaviour using key variables such as anticipation, duration, speed and mobile use. It has been made available through Codan’s digital launch campaign to all drivers in Norway.

The technology, which provides data regarding driver behaviour over a 300km trial, allows customers a unique insight in to their driving behaviour and how this can be changed, ultimately leading to a discounted insurance premiums.

This data, which is captured and analysed by The Floow, provides users with an end score and educational feedback, which is then used by Codan to reward safer driving with discounts of up to 20%.

This is the first time that the RSA group has offered a trial of their Usage-Based-Insurance outside of the UK, and the first try-before-you-buy smartphone application to launch in Norway.

Aldo Montefore, CEO and Co-founder of The Floow, said: “We are delighted to be the chosen telematics and analytics experts to support with the launch of this exciting and unique initiative in Norway – allowing road users the opportunity to see first-hand the economic, environmental and safety benefits that come from a better understanding of driver behaviour.

“During the 300km trial, customers will be in a position to understand the full capability of the application – including potential reductions on their insurance premiums.

“Throughout the trial we are also welcoming feedback from customers which enables our expert team to continue to develop and improve the usability of the technology.

“Our expert team has worked tirelessly since September to develop the application, which we are incredibly proud of. We are very much looking forward to seeing the benefits that the programme will bring to Codan, as well as to the individuals who trial and later use the application.”

Paul Middle, Head of Telematics Partnering at RSA, added: “We’re very excited to have launched the first ever try before you buy app in Norway. We’ve had a lot of success with telematics in the UK and are now seeing demand for similar services in other countries RSA operates in. The insight we’ve gained has enabled us to create a product that we believe is well suited to the dynamics of the Norwegian market and we’re looking forward to helping drivers become safer and benefit from lower insurance premiums.”

Visit the Codan Forsikring website to read more about the app.

Share this article