About us

We support the world’s leading insurers with mobile experiences and predictive analytics that increase customer engagement and safety.

Two men sit across from each other at a conference table in a modern office, engaged in a serious conversation. One man has dark hair, glasses, and a navy sweater, while the other has long blonde hair and a gray blazer. A laptop is open on the table, and a whiteboard with a diagram of a building or structure is in the background.

History

Welcome to The Floow, where innovation meets the road!

Founded in 2012 by Aldo Monteforte and Dr. Sam Chapman, we set out to make driving smarter, safer, and more affordable.

Our dream was to transform the insurance industry by harnessing data and social sciences to influence driver behavior and cut down on road risks.

Our name, ‘The Floow,’ is inspired by the mental state of ‘flow’ — a condition of peak psychological concentration where people achieve outstanding performance. Since early days, our team thrived in this state, as The Floow blossomed from a simple idea. Fast forward and today we are a family of over 120 dedicated members, united by our passion for safer mobility. While Sheffield, UK, was our birthplace, we’ve spread our wings globally with offices in the USA and Europe, serving customers on five continents.

From day one, The Floow has championed scientific research, diving deep into computer science, artificial intelligence, and social sciences.

Relentless focus on delivering cutting-edge telematics technology and unparalleled service ensures that our clients and road users reap the benefits of our innovations.

We’re The Floow, and we’re driving the world forward! Join us on our journey to a safer, smarter future.

“The Floow’s team has radically transformed conventional telematics by pioneering the use of smartphones as sensors, and harnessing contextual analysis for enhanced prediction of claims propensity. They combine their expertise in software engineering, data and social sciences, advancing the insurance risk management frontier.”

Awards & Recognition

  • European Road Safety Charter member badge with orange, yellow, and blue elements, including the European Union flag.

    Signatory of the European Road Safety Charter

  • Banner celebrating THE FLOW as the winner of the 2023 ITC DIAMOND Award, presented by ITC Europe and Digital Insurance Agenda.

    Winner of the ITC DIAMOND Award 2023

  • Logo with a stylized 'S' inside a circle, accompanied by the text 'Made in Sheffield'.

    License holder of the Made in Sheffield Mark

  • 2021 Insurtech Impact 25 award logo for Oxbow Partners.

    Included in 2021’s Insurtech Impact Report 25

  • Red graphic design celebrating the 100th SmartTech Innovators of 2020.

    Included in the SmartTech 100 Innovators List for 2020

  • Pink circular badge with white geometric logo at the top, text indicating recognition for DIA TOP 100 INSURTECHS 2019, by The DIA Community.

    Included in DIA’s Top 100 Insurtechs for 2019

  • Text reading 'Top Tech: Yorkshire 2019' with 'Top Tech:' in purple and 'Yorkshire 2019' in pink, on a white background.

    Included in 2019’s Top Tech Yorkshire companies list

  • Logo for the Northern Leadership Awards, sponsored by C/M/S Law and Tax, featuring a stylized circular design and text on a blue background.

    Winner of the Company Leader Award at Northern Leadership Awards 2019

  • Insurtech 100 2019 logo centered with purple, black, and gray circular design and the website www.TheInsurTech100.com below.

    Included in Fintech Global’s 2019 Insurtech100 list

  • Award certificate or recognition graphic for Julius Bar as the North East Winner at the 2019 Specifor Economic Disruptor of the Year Awards.

    Named Economic Disruptor of the Year for the North East Region at the Spectator Awards

  • Insurance Times Tech & Innovation Awards 2019 winner badge for Data Analytics Excellence Award.

    Winner of the Data Analytics Excellence Award at The Insurance Times Tech & Innovation Awards 2019

  • Logo for the Smarter Travel Awards 2018 with black, green, blue, and black text on a white background.

    Winner of Best Smarter Travel Innovation at the Smarter Travel Awards 2018

  • Logo for Ptolemus Consulting Group with stylized text and line design.

    Ranked 1st for UBI European TSP in 2016 and 2018

  • Logo for the Prince Michael International Road Safety Awards, featuring a blue triangle and text about recognizing achievements to improve road safety.

    Winner of the Prince Michael Award for International Road Safety 2015

Our Leadership Team

Our Advisory Board

Black lowercase letter 'i' and 'm' on a white background.

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