About The Floow: Mobility Data, Technology & Innovation
Turning real-world mobility data into safer, smarter mobility The Floow is a mobility data and technology company that combines real-world driving data, telematics, data science, artificial intelligence and behavioural science to generate meaningful insights into how people move.
We develop technology that helps organisations understand driving behaviour, assess risk and make better-informed decisions. Our capabilities span smartphone telematics, connected vehicle data, predictive analytics, software engineering and mobility research, bringing together the data and expertise needed to address complex challenges across insurance, transport and road safety.
Founded in Sheffield, UK, in 2012, The Floow began with a clear ambition: to use technology, data and an understanding of human behaviour to make driving safer and insurance more responsive to individual drivers. That ambition continues to shape our work today, alongside a broader commitment to understanding mobility and supporting innovation across the transport ecosystem.
From connected insurance solutions to research into road risk, traffic behaviour and transport systems, we turn real-world mobility data into practical intelligence.
What we do
We connect data, scientific understanding and technology to help organisations make sense of real-world mobility. Our work brings together several complementary capabilities:
Mobility data and telematics: Capturing and interpreting driving data from smartphones, aftermarket devices and connected vehicles.
Data science and predictive analytics: Identifying patterns in driving behaviour and developing insights that support risk assessment and decision-making.
Artificial intelligence and behavioural modelling: Applying analytical techniques to understand mobility patterns and investigate complex transport challenges.
Connected vehicle technology: Combining data from different sources to support richer insights and connected mobility experiences.
Software engineering and product development: Translating complex technical capabilities into usable, scalable technology.
Research and innovation: Working with industry, academic and public-sector partners to explore new applications for mobility data.
These capabilities are connected by a common purpose: making mobility data more useful, meaningful and actionable.
From mobility data to meaningful outcomes
Collecting data is only the beginning. Its value comes from understanding what it reveals, identifying patterns that matter and applying those insights to real-world challenges.
At The Floow, our approach brings together data capture, analytical modelling, behavioural understanding and technology development. We use these capabilities to help organisations explore driving risk, understand transport networks, develop connected insurance propositions and investigate opportunities to improve road safety.
Our technology portfolio demonstrates how these capabilities can be applied in practice, from driver risk scoring and smartphone telematics to connected vehicle data integration and network-wide mobility intelligence.
By combining technical expertise with an understanding of the people and systems behind the data, we aim to deliver solutions that address genuine business, research and societal needs.
Where we make a difference
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Insurance and risk intelligence
We help insurers use telematics and predictive analytics to develop a more detailed understanding of driving behaviour. Our technology supports connected insurance propositions, driver risk assessment, customer engagement and claims-related applications.
By analysing real-world driving data, insurers can gain additional insights to support risk-related decisions and develop experiences that encourage safer driving.
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Road safety and transport intelligence
Mobility data can reveal patterns that are difficult to understand through isolated observations or traditional measurement methods alone.
Our mobility intelligence capabilities support the analysis of vehicle speeds, traffic flows, journey patterns and road-user behaviour across transport networks. These insights can inform transport planning, infrastructure evaluation and research into road safety.
Through services such as MobilityIn, we help organisations investigate how roads and surrounding areas are used, providing additional evidence to support planning and evaluation.
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Research and innovation
We work at the intersection of mobility data, data science, behavioural analysis and transport research.
Our research and innovation activities include collaborative projects exploring driver behaviour, geospatial analysis, road risk, emissions and emerging mobility technologies. We work with research institutions, industry partners and public-sector organisations to investigate important questions and develop evidence that can inform practical applications.
This research-led approach helps connect scientific investigation with real-world mobility challenges.
What makes The Floow different?
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Real-world mobility data
Our experience in telematics gives us a foundation for understanding driving behaviour through real-world data. The Floow's published reach includes journeys recorded across 95 regions and the analysis of millions of drivers and billions of miles.
This scale creates opportunities to investigate driving patterns and mobility behaviour across different contexts, subject to the coverage and characteristics of the available data.
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A combination of data science and behavioural understanding
Mobility is influenced by people, vehicles, roads and the environments in which journeys take place. Our combination of data science, behavioural science and technology helps us examine these factors together rather than treating driving data as a collection of disconnected measurements.
This multidisciplinary approach informs our work in driver risk assessment, engagement, mobility analysis and research.
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Connected data and technology
We work across smartphone telematics, aftermarket devices and connected vehicle systems. Bringing together different data sources can support richer insights and enable organisations to develop more integrated mobility solutions.
Our capabilities extend from data capture and integration to analytics, predictive insights and the software through which those capabilities are delivered.
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Research-led innovation
Scientific investigation and collaboration have been part of The Floow's story since its foundation. We continue to apply our technical and analytical capabilities to research questions that extend beyond individual products, including road safety, transport systems and emerging mobility technologies.
We believe that combining research with practical implementation is important to developing solutions that are both technically credible and useful in the real world.
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Experience across markets and applications
Our work spans connected insurance, mobility intelligence and research. This experience helps us understand different requirements, from insurers seeking insights into driver risk to transport organisations investigating how road networks are used.
Although these applications differ, they share a common foundation in real-world mobility data, analytical expertise and technology development.
Our story
The Floow was founded in Sheffield in 2012 by Aldo Monteforte and Dr Sam Chapman.
The original vision brought together technology, data and social science to understand driving behaviour and explore how better insights could support safer driving and more informed insurance decisions.
The company's name is inspired by the psychological concept of flow: a state of concentration associated with effective performance. It reflects an enduring interest in the relationship between human behaviour and the environments in which people operate.
Over time, The Floow has developed its capabilities across telematics, predictive analytics, connected vehicle technology and mobility research. While insurance remains an important application of our technology, our expertise also supports wider work in transport intelligence, road safety and research.
Today, we continue to build on that foundation by connecting real-world data, scientific understanding and technology to address evolving mobility challenges.
Collaboration and the future of mobility
The challenges facing mobility are complex. Improving road safety, understanding transport networks and developing connected vehicle technologies require collaboration across disciplines and sectors. The Floow works with organisations across industry, academia and the public sector to explore how mobility data and analytical expertise can support new insights, research and practical applications. Our research and innovation work includes experience in collaborative funded projects and partnerships, bringing technical capabilities and real-world data to questions with wider transport and societal relevance. We welcome conversations with organisations exploring mobility data, predictive analytics, road safety research, connected vehicle technology and new approaches to transport intelligence.
Working towards safer, smarter mobility.Let's explore what mobility data can do together.
Our purpose is to make mobility data more useful in understanding how people travel, how driving behaviour can be better understood and how transport systems can be improved.
By combining telematics, data science, AI, behavioural understanding and technology development, we help organisations turn complex real-world data into insights that support better-informed decisions.
Whether you are an insurer developing a connected proposition, a transport organisation investigating road network behaviour, or a research partner exploring new mobility challenges, The Floow brings together the capabilities and experience to help you move forward.
Awards & Recognition
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Queens award for Innovation
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Signatory of the UN decade of sustainable transport 2025
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Winner of the Prince Michael Award for International Road Safety 2015
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Signatory of the European Road Safety Charter
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Winner of the ITC DIAMOND Award 2023
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License holder of the Made in Sheffield Hallmark - the first digital company to be granted this.
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Included in 2021’s Insurtech Impact Report 25
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Included in the SmartTech 100 Innovators List for 2020
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Included in DIA’s Top 100 Insurtechs for 2019
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Included in 2019’s Top Tech Yorkshire companies list
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Winner of the Company Leader Award at Northern Leadership Awards 2019
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Included in Fintech Global’s 2019 Insurtech100 list
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Named Economic Disruptor of the Year for the North East Region at the Spectator Awards
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Winner of the Data Analytics Excellence Award at The Insurance Times Tech & Innovation Awards 2019
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Winner of Best Smarter Travel Innovation at the Smarter Travel Awards 2018
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Ranked 1st for UBI European TSP in 2016 and 2018
Leadership and expertise
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Aldo Monteforte
Founder & CEO
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Dr Sam Chapman
Innovation Director & Co-Founder
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Mike Moran
Product & Service Director
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Eileen Clarkson
Finance Director
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Julie Sehrt
VP Client Success - North America
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Ben Gilbert
Commercial Director
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Simon Hickling
Technology Director
Our Advisory Board
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Bill Devine
Strategic Advisor
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Dr. Henna Karna
Strategic Advisor
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Gayatri Aryan
Strategic Advisor
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