Welcome to The Floow, where innovation meets the road! Founded in 2012 by Aldo Monteforte and Dr. Sam Chapman, we set out to make driving smarter, safer, and more affordable.

Our dream was to transform the insurance industry by harnessing data and social sciences to influence driver behavior and cut down on road risks.

Our name, ‘The Floow,’ is inspired by the mental state of ‘flow’ — a condition of peak psychological concentration where people achieve outstanding performance. Since early days, our team thrived in this state, as The Floow blossomed from a simple idea. Fast forward and today we are a family of over 120 dedicated members, united by our passion for safer mobility. While Sheffield, UK, was our birthplace, we’ve spread our wings globally with offices in the USA and Europe, serving customers on five continents.

From day one, The Floow has championed scientific research, diving deep into computer science, artificial intelligence, and social sciences.

Relentless focus on delivering cutting-edge telematics technology and unparalleled service ensures that our clients and road users reap the benefits of our innovations.

Join us on our journey to a safer, smarter future.

We’re The Floow, and we’re driving the world forward!