Our Privacy Policy

We respect your privacy. The information we collect from you via our marketing activities is never marketed, rented or sold to any outside parties. We focus on managing data in accordance with the General Data Protection Regulation 2018 (EU) 2016/679 regulations.

If you opt-in to receive marketing information from us, we will request an email address to ensure that the people using our contact forms are bona fide. It also allows us to send you information by email. Your postal address is required in order to send you pricing information if you request it.

If you wish to receive a copy of our ISMS, ISO 27001 or ISO 9001 please contact our data controller.

If you have questions, please call us on 0114 270 1114 or email data.controller@thefloow.com.

Privacy Policy – FloowDrive App 

This Privacy Notice explains how we (The Floow Limited) collect your personal data i.e. any information which identifies you, or which can be identified as relating to you personally. 

It is important that you are aware that journey data will be collected and transmitted any time the FloowDrive App is enabled.

We will process your data in accordance with this privacy notice on the basis of performance of a contract with you and for our legitimate business interests. 

This app is not designed for use by children and no data is intended to be gathered from children. 

Who is responsible for processing your data?

This section explains how The Floow (we, our us) processes your personal data. Please read this document to better understand our policies, practices and views around personal data. By downloading our apps or Floow powered apps (App) via either Apple’s App Store or the Google Play Store, you are accepting and consenting to the practices described in this section.

The Floow Limited

The Floow Campus

Wicker Lane

Sheffield S3 8HQ, England

Tel.: (+44) 1142701114

Email: data.controller@thefloow.com

If you have any questions about this information, you may contact us by post at the above address, or by e-mail at data.controller@thefloow.com.

What data and sources do we use?

Information you give us:

When you download, activate and use the FloowDrive App (or contact us in respect of the App), we may collect any or all of the following information about you:

  • Personal details (name, email, country, company)

When you complete a form on our website we may collect any or all of the following information about you:

  •  Personal details (name, email, phone number, country, company) or the other information as specified on the form itself.

As part of the completion of this form, we will use your contact information in order to make contact with you. If this is applicable to the form that you complete then you will be expressly notified of this on the form itself. Where applicable, once the form has been completed we will send out an automated email to you with the link to the content which you have requested to view and this will be followed up with contact via the contact information provided.

As part of our advertising profile on the social media site LinkedIn we will be engaging with this platform to link to a web form hosted on our website. As part of the linking service between LinkedIn and The Floow, we will track user activity and engagement on the form by use of JavaScript code and the cookies mentioned in our Cookie Policy. This will be used for functionality, performance and analytics and advertisement.

Data we collect automatically:

When you install and run the FloowDrive App, we may collect any or all of the following technical data:

  • Device Identifiers (the internet protocol address used to connect your device to the internet, your log-in information, browser type and version, regional settings, operating system and platform);
  • data about your use of the FloowDrive App (e.g. frequency, duration) ;
  • specific location information and direction (we use GPS technology to determine your current location);
  • data about your driving behaviour (current speed, duration of journey, acceleration, braking and cornering);
  • data on mobile phone usage while driving (i.e. information about when you make and receive phone calls and send and receive text messages on your device). We do not have access to the content of phone calls, text messages or any other app on this phone.

The FloowDrive App only starts recording information when you are travelling at a minimum speed and will stop recording when your journey ends. Further, please note the following:

  • We do not record you 24/7
  • Location access is only used to for the core functionality of the  FloowDrive App, captured journeys are processed to generate driver and journey scores
  • Location data is not used for any type of advertising purposes

The  FloowDrive App will collect data for all kinds of journeys, independent of the mode of transportation. The FloowDrive App may collect journeys when you are not using a car such as train, bike, plane, boat or whilst walking. As stated previously, the App starts recording all journeys automatically based on minimum speed detection. This recording stops once the journey ends.

All of your journey data will be collected and retained by the  FloowDrive App, whether you are a driver or passenger. Passenger journeys, however, can be excluded from your diving scores by tagging your journey.

The data that is automatically collected will be sent to our servers and we will use the information to provide you feedback on your driving style. This information will be used to build up a profile of how, where, and when your car is driven and the level of your mobile phone distraction during those journey times. This information will be combined to form a driving score based on your driving behaviour.

All data is processed for the purposes of performing our contract with you and for the purposes of our legitimate business interests in providing journey information to our client’s to further our commercial enterprise. 

It is not the intention of the app to collate the purpose of your journey. For instance, travel to a specific place for a specific reason is not part of our data collection over and above the fact that a journey started at one street address and ends at another. For this reason we do not believe that we will process sensitive data or other data for which we will need your consent. 

How long we keep your personal information for?

We will collect, process and retain your personal and journey data in accordance with data protection legislation and our policies on data retention. From the moment you stop using the FloowDrive App, we retain your data for 1 year. After 1 year we completely anonymise the data but keep it indefinitely for statistical and analytical purposes. 

Rights of access, correction, erasure, and restriction 

Under certain circumstances, by law you have the right to:

  • Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
  • Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
  • Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.
  • Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
  • Request the transfer of your personal information to another party. 
  • If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party, please contact our data protection office by email.

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.

Assessed and certified for ISO 27001

Assessed and certified for ISO 9001


Our Approach to Data Protection

The Floow has a focused and holistic approach to data protection. We have a dedicated DPO (Data Protection Officer) whose responsibility it is to work across all aspects of the business to ensure a rigorous approach to data protection is maintained.

We believe that there are many benefits to General Data Protection Regulation 2018 (EU) 2016/679 compliance and welcome the data protection reforms. We are working carefully to ensure General Data Protection Regulation 2018 (EU) 2016/679 compliance across our business operations.

The Floow is currently ISO/IEC 27001(E) and ISO 9001 certified. ISO certification defines requirements for the establishment, implementation, maintenance, and continual improvement of an Information Security Management System (ISMS), through robust internal and external auditing.

Our Cookies Policy

The Floow Ltd is providing the following information regarding cookies installed on the site: www.thefloow.com. We have provided the below information to ensure transparency with regards to the privacy of users on The Floow’s website.

The Floow’s website (www.thefloow.com) makes use of cookies to ensure that you get the best experience when you are visiting our website. Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

What are cookies?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive. The cookies will be saved and read again by the same page when you next visit the website.

When you visit our website you will see an immediate prompt regarding your cookie settings and an option to ‘Accept All’ cookies or amend your cookie settings.

Some cookies are necessary for the operation of our website and if you continue to use our website without changing the cookies settings in your browser, we will see this as consent to receive these cookies.

Use of our website will also allow the use of non-necessary cookies, which we believe will be beneficial to you and us and allow us to tailor your experience when using our website and therefore improve functionality. The non-necessary cookies are optional and can be prevented with a short few clicks when you first visit our website.

Cookie settings

If you want to remove cookies from your browsing experience, you can change your browser settings to block or remove cookies at any time. You can visit the Information Commissioner Office (ICO) website – www.ico.org.uk – for straightforward information on how to do this. The ICO website also contains detailed and regularly updated information on a range of different browser types.

You can refuse the placement of cookies on your device by changing your browser settings. You can do this by following the indications provided by your browser to disable the use of cookies.

Please be aware that if you choose to change your browser’s cookie settings, some of our website functions may not work correctly on your browser.

Please note that third parties may also use cookies, over which we have no control. These third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies.

How does The Floow use cookies?

www.thefloow.com uses the following categories of cookies:

  1. Necessary cookies. These are cookies that are required for the operation of our website. Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
  2. Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
  3. Performance and Analytics cookies. Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors. Analytical cookies are used to understand how visitors interact with the website. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  4. Advertisements cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns.
  5. Other cookies. Other uncategorized cookies are those that are being analysed and have not been classified into a category as yet.

As part of our advertising profile on the social media site LinkedIn we will be engaging with this platform to link to a web form hosted on our website. As part of the linking service between Linkedin and the Floow we will track user activity and engagement on the form by use of JavaScript code and the cookies mentioned below. This will be used for functionality, performance and analytics and advertisement.

Description and Duration

The above categories of cookies are set out in further detail below:

Necessary Cookies

Cookie Duration Description
cookielawinfo-checkbox-advertisement 1 year The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category “Advertisement”.
cookielawinfo-checkbox-analytics 11 months This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Analytics”.
cookielawinfo-checkbox-functional 11 months The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category “Functional”.
cookielawinfo-checkbox-necessary 11 months This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category “Necessary”.
cookielawinfo-checkbox-others 11 months This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Other.
cookielawinfo-checkbox-performance 11 months This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Performance”.
PHPSESSID session This cookie is native to PHP applications. The cookie is used to store and identify a users’ unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy 11 months The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional Cookies

Cookie Duration Description
__atuvc 1 year 1 month This cookie is set by Addthis to make sure you see the updated count if you share a page and return to it before our share count cache is updated.
__atuvs 30 minutes This cookie is set by Addthis to make sure you see the updated count if you share a page and return to it before our share count cache is updated.
bcookie 2 years This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang session This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc 1 day This cookie is set by LinkedIn and used for routing.

Performance and Analytics Cookies

Cookie Duration Description
_ga 2 years This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gid 1 day This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
uvc 1 year 1 month The cookie is set by addthis.com to determine the usage of Addthis.com service.

Advertisement Cookies

Cookie Duration Description
bscookie 2 years This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
loc 1 year 1 month This cookie is set by Addthis. This is a geolocation cookie to understand where the users sharing the information are located.

Other Cookies

Cookie Duration Description
_gat_gtag_UA_31825044_1 1 minute No description
AnalyticsSyncHistory 1 month No description
li_gc 2 years No description
UserMatchHistory 1 month Linkedin – Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.
xtc 1 year 1 month No description

 

 


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