Creating products and solutions for our clients which delight the end-user is extremely important to The Floow. This understanding has driven our focus on user centric design, including user experience research, and delivering solutions, such as FloowCoach – our driving coaching programme.
The Floow has a clear focus on the user. Our teams harness user experience research, alongside exploration and discovery methods, to enable us to clearly identify real world customer needs that our technology can fulfil. This keeps our portfolio both relevant and meaningful to the market and engaging for our end-users.
The team focuses on continually iterating and improving our portfolio of Android and iOS apps, web portals and client facing web views. Regular usability testing and analytics tracking ensures our products not only look great, but are also easy to understand, simple to use and perform brilliantly.
Our pioneering coaching programme – FloowCoach – targets drivers with the lowest scores to help them improve their driver behaviour.
The programme was designed to improve scores by coaching drivers to make safer speed choices and drive more smoothly. Braking too late and travelling too fast for the road conditions are responsible for 23% of all fatal crashes. At the most basic level, FloowCoach was designed to help reduce the number of deaths on the roads and reduce road accidents.Learn more about FloowCoach
Creating Compelling Customer Propositions with FloowKit
Our mobile SDK, FloowKit, provides the flexibility some of our clients require to create compelling customer propositions whilst harnessing the power of telematics data.
What Are Words Worth in UX?
We’ve been spending a lot of time thinking about how the words we use contribute to the overall experience that users of our apps and solutions have when engaging with the technology.
A Day In The Life of A Client Development Director
As Client Development Director at The Floow, my role is to liaise with current and potential clients to not only deliver best-in-class service, but also to maintain sustained, strategic partnerships in order to create long-term success for our partners.