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One year on from the launch of FloowDrive and we have learnt a lot here at The Floow. It’s been an exciting and interesting 12 months which has seen us celebrate many successes and implement many changes.

Seven months on and many in the insurance market agree that FloowDrive is providing the opportunity to access telematics and the benefits it can bring to insurers and their customers more easily and cost-effectively – we have a number of propositions in development with insurers in Europe and the USA.

An ongoing challenge that we continue to discuss with our clients is the issue around customer engagement. How do you create an insurance-based proposition that interests consumers beyond their renewal each year in order to help generate genuine engagement and brand loyalty?

South African Financial Services giant Liberty has brought an innovative new telematics proposition to market by partnering with global Telematics Service Provider, The Floow.

The Floow has released an updated version of FloowDrive, an advanced automotive telematics platform that uses a smartphone as a mobility sensor.